It is a sustainable packaging design that’s enough to make the traditional wine snob wrinkle his nose. Yellow + Blue Wines now offers several varieties in a Tetra Pak sustainable packaging carton. You’ll be able to find the Argentinean varieties of Malbec and Torrontes in this new, unique and earth-friendly sustainable packaging.
Offering a range of certified organic wines, Yellow + Blue is already known for using other natural and sustainable packaging and processes in its vineyards. Glass wine bottles may not seem like such a wasteful packaging method, but according to a Life Cycle Inventory study by Franklin and Associates, the new Tetra Paks sustainable packaging cartons use 92 percent less material as traditional glass bottles. Since the sustainable packaging cartons are lighter and take up less space than a glass bottle, the sustainable packaging of the Tetra Paks can be packed and shipped more efficiently.
But how does the wine taste? Reviews, for the most part, have been positive. Like this review on the wineloverspage.com:
Based on a couple of preliminary tastings that I undertook to check whether more extensive “blind” comparative tastings would be justified, my initial response is a cautious, slight positive: The Tetra Pak doesn’t seem to impart bad or “off” flavors, at least assuming that the wine is fresh.
But most wine aficionados will point out that so far, the most successful wines to be delivered in the sustainable packaging Tetra Pak are simple, clean wines. More complex, aged wines may not last so well in the Tetra Pak. But that doesn’t mean that the sustainable packaging Tetra Paks aren’t housing quality wines. As of now, they are just better suited for wines of a certain type.
